8 Ways to Boost Your Floral Sales on Father’s Day

While Father’s Day isn’t traditionally known as a top flower-giving holiday, more and more people are choosing flowers as an ideal gift for Dad. Being prepared well in advance can boost your Father’s Day floral sales and give you a boost at start of the slower Summer months. Here are eight ideas to help you:

1. Prepare your online promotions well ahead of time. While you’re currently focusing most of your online promotion on Mother’s Day, don’t forget to add a promotion for Father’s Day, which comes just a month later. A simple Facebook or Instagram post that links to special offers on your website can be a great way to get customers thinking of both Mom and Dad when deciding on a gift of flowers.
2. Run a Father’s Day contest on social media. A great way to promote Father’s Day flower purchases and increase engagement is through a contest on social media. Have your followers share their favorite “dad image”, their favorite Father’s Day memory, or even their favorite “dad joke”, for a chance to win a Father’s Day arrangement. Create a hashtag for the contest that they can share across their social media pages (i.e., #mydadisthegreatest) and you’ve just gained a ton of new potential customers.
3. Know who you’re promoting to. Father’s Day purchasers are not just children, so it’s important to target different types of promotion to different types of customers. Pinterest users, for example, are mostly the “mom” demographic, while Instagram and Snapchat have younger users. Knowing this, you can create ads and offers specifically to them and increase your response.

4. Use online marketing tools to build trust and increase sales. If you’ve noticed that you have a lot of visitors to your site but not a lot of buyers, you may want to add “trust” elements such as testimonials, product reviews, and even third-party accreditation (Better Business Bureau, for example). Another way to increase sales is with an “exit-intent pop-up”, which shows up when a user moves their mouse icon towards the “x” of the browser, and gives an extra incentive for the customer to buy now, such as an additional discount.
5. Plan a promotional email campaign for Father’s Day. Create a series of emails to go out before Father’s Day, offering a different promotion in each. Consider offering a “Dad Bundle” where you combine a gift of flowers or a plant with a special keepsake vase, or perhaps a coupon for a free Father’s Day card with their floral purchase. Customers will respond differently to each type of promotion you offer, so you’ll have a better chance to capture a larger share of the market.
6. Create a Father’s Day section in your store. Designate one area of your store where you can showcase your Father’s Day floral arrangements. Include Father’s Day cards, as well as dad-themed gift cards, for customers to purchase along with their arrangements. This makes it easy for your customers to get everything they need for Father’s Day in one location.
7. Have a sense of humor. Father’s Day is one holiday where a sense of humor can work in your favor. How popular is dad-themed humor? Just type the word “dad” into Google, and the first result is “dad jokes”. So go ahead and add a couple of dad jokes to your online promotions, or share a funny dad video on Facebook. You may get some laughs, some shares, and some new customers from it.
8. Avoid male stereotypes in your marketing. Before sending out any promotion, review it to make sure that it will resonate with your intended audience. Ask yourself what type of father would appreciate a gift of flowers, and also consider what moms and kids think of the fathers in their lives. That way you can tailor your promotional message to reflect the type of father they want to honor on Father’s Day.

By taking a little time to prepare well in advance, you’ll be able to boost your Father’s Day sales to a whole new level. Good luck!