As we head into the Summer months, the focus is on weddings and graduation ceremonies.

But don’t forget Father’s Day! This is a gift-giving holiday that can be used to your advantage in many ways. Spouses, children and grandparents are always looking for a new, interesting gift idea for the Dad in their life, so why not make things a bit easier by showing them how flowers fit the bill?

CREATE A FATHER’S DAY GIFT GUIDE

To make customers think “flowers” when they think “Father’s Day”, create a gift guide featuring a few interesting arrangements that any father would love. Share the gift guide on your social media sites, your own website, and in tailored emails to targeted lists. Offer a discount to any customer who mentions the gift guide when they make a purchase.

PROVIDE EXTRA INCENTIVES TO PURCHASE FLOWERS

Promote to those who will be buying the flowers, in a way that makes them want to purchase from your store. One example would be to offer a BOGO promotion (“Treat Dad and Yourself Too!”), where anyone purchasing a flower arrangement for Dad would get an arrangement for themselves at half off. What better way to create a long-term customer?

PARTNER UP WITH LOCAL BUSINESSES

Form partnerships with other local businesses, for example a menswear shop or a restaurant, and offer a “Father’s Day Bundle” with a percentage off of both the flowers and a menswear purchase or restaurant gift card. This is also a great way to make a lasting connection with other businesses in your area, which can profit you for years to come.

GET THE KIDS INVOLVED

Hold an event in your shop where children can come in and select their own bouquet or arrangement just for Dad. If you have the ability, create a workshop for the kids to make their own arrangements; there is nothing more special than a handmade gift. Promote the event through email and on your website and social media pages, and make sure to take lots of pictures on the day of the event to share across social media.

Father’s Day marketing ideas that work must be interesting, unique and give your customers a reason to come into your store and purchase. With these ideas and your own creative input, you can be a big winner this Father’s Day!