FleuraMetz, based in the Netherlands and with branches in the UK, Australia, Ireland, Denmark, Canada, and the United States, strives to be the full-service provider to every florist. They do this by offering a wide variety of flowers, plants, and sundries to florists of all types.

Florists work in many ways and from different locations: shops, kiosks, hotels, events, workshops, and weddings. Therefore, they need different services. To assist all florists in achieving their goals, FleuraMetz provides economically priced, sustainably produced products, last-minute orders, creative or logistical solutions, and basic care tips for all types of plants and situations.

Sustainability is paramount at FleuraMetz. As part of the FM Group, they have signed an agreement to strive for 90% sustainable trade in the floriculture industry. Additionally, FM Group is Fairtrade certified as a wholesale company and therefore licensed to purchase and sell Fairtrade flowers. And customers can purchase products and supplies in the webshop (online or through their app) or in person at their Cash & Carry branches.

And now, FleuraMetz has entered the metaverse with Future Garden. They recently launched their first space, the FM Group Headquarters, where you can learn more about FM Group and its many services. Coming up will be the Studio, where you can find inspiration; the Expo, where you can see products and gardens of affiliated growers; and the Campus, where you’ll find information on a wide variety of topics.

Everything FleuraMetz does, from guaranteeing a fresh selection to providing surprising variety and quality essentials, is for one purpose: to be the full-service provider for every florist everywhere.