Want to know what your customers love about your floral business? Want to make sure you’re providing the floral trends customers are demanding today? Want to find out what needs to improve in your business to bring in more customers? Survey!
It’s almost impossible to keep abreast of changing preferences in the floral industry, and specifically in your area, without surveys. They have always been a useful tool to gauge customer wants, needs, and satisfaction, and these days, surveys are easier than ever to set up and conduct.
The Benefits of Floral Customer Surveys
Not only do surveys help you to determine what your customers consider valuable enough to shell out their hard-earned money for, they also help you with feedback after the sale to find out what the customers liked best about their flowers and what, if anything, could be improved.
It’s incredibly important to survey customers during specific seasons and after events, and you can use this information throughout the year. It’s also great to share your survey results with suppliers and other business partners, as it helps cement your relationship with them.
Online Surveys: Easy, Fast and Powerful
Modern surveying is not what it used to be: No more handing out comment cards or walking around with a clipboard; if you want a fast, accurate survey, just open up your web browser. Online event surveys, customer satisfaction polls and marketing questionnaires take minutes to set up and can provide invaluable information for your floral business.
Software-based survey platforms like SurveyMonkey and Typeform make it easy to create and conduct your own floral customer survey. All it takes are basic computer skills, and they also have pre-built templates that make it even easier!
How to Ask the Right Questions
Understanding what you want to learn from your survey is vital, and it’s well worth taking as much time as you need to get the questions right before sending out the survey. Do you want to find out what types of offerings will bring customers into your store? Are you concerned that your arrangements aren’t arriving to customers in time or in a less-than-perfect condition? Do you want to know what price point will create the most sales of a certain product? Once you’ve determined what you want to know, you can create questions that will get the response you’re looking for. Don’t overlook your employees when working out questions. They see the customer day in and day out, and can have valuable insight into what questions you should ask. Once you’ve worked out the questions to everyone’s satisfaction, it’s time to upload the survey to the online platform that will work best for you. Start with a small survey of a few questions just to see how it goes, and then you can work up to more complex and informative surveys.
However you choose to proceed with your floral surveys, start now. All your effort will be well worth it when you see the resulting sales and profits!