Flower Sales are Soaring: How to Optimize Your Floral Sales and Delivery
Flowers and flower delivery have become the way people are showing their love and care during this pandemic. As a result, sales have skyrocketed and show no signs of slowing. On Mother’s Day 2020 alone, nationwide spending increased by $100 million.
This is the time for you to let your customers know you’re there and to share the benefits of flowers with them. It’s also the time to make sure your delivery services are on-point.
Benefits of Flowers During COVID-19
With people cancelling celebrations and spending the majority of their days indoors in their homes, flowers offer a much-needed respite. Here are a few of the key benefits of flowers during this unsettling time:
- Sharing Love to Help with Grief and Loss
So many people are experiencing loss these days, whether it’s loss of a job, loss of a loved one to COVID-19, or loss of the freedoms they once enjoyed. Whether it’s for a friend, loved one, or neighbor, flowers are a way to say, “I’m thinking of you at this difficult time.”
- “Being There” when Celebrations are Cancelled
Weddings, Graduations, Holiday Parties—so many celebrations that were once a normal part of life have been cancelled. Flowers have become a way for a person to celebrate a special moment they’ve missed due to social distancing.
- Reducing Stress Brought on by the Pandemic
Flowers have been shown to boost mood and reduce stress, so it’s no wonder more people are placing them in their homes these days. People are “nesting” more than ever and want to put their creativity into their homes. Flowers add much-needed beauty and joy to their home environment.
- Just to Show Thoughtfulness, Caring, or Love
Even though people are socially distanced these days, we still need to be connected, to maintain relationships, and to express our love. Flowers are a perfect way to do this, as they make the recipient feel the love, even from a distance.
Online Sales and Streamlined Delivery are Key
Since people aren’t really leaving their homes much these days, this huge increase in floral sales is almost entirely from online orders. Flower delivery services have seen massive growth: 1-800-Flowers, for example, reported that their total net revenues in the past quarter increased by more than 60%.
If your flower shop is well set up for online sales and delivery, then you will already be seeing the growth of your business. But if your website, social media, and most importantly, delivery services aren’t up to par, it’s time to get them in order.
Do you have the delivery staff you need to handle a large influx of orders? Are you offering free delivery on floral purchases? Have you set up a monthly subscription service which includes delivery? These systems are vital to have in place so that you can fully take advantage of the boom in floral sales.
Plus, if you haven’t connected up with local influencers yet, it’s time to start. Flowers are now one of the hottest trends to post about on social media, and influencers are leading that trend. If you can connect up with local influencers and have them promote your beautiful flowers and fast delivery, you’re in for a boom in sales.
Use this time to focus on your online sales and delivery, and you’ll reap the rewards. Good luck!
