6 FUN WAYS TO SCARE UP SALES THIS HALLOWEEN
Now that Fall is here, Halloween is just around the corner. This Halloween will be completely different, however, with minimal door-to-door trick or treating and no large parties or events. That’s why people will be looking to have some Halloween fun at home, and where you come in to help them with the flowers that will make staying at home even more festive. Here are six tips that can make that happen:
- Don’t Skimp on the Spooky Decorations
You may not have as many people visiting your store these days, but that doesn’t mean you shouldn’t decorate for Halloween. Go all-out with the spooky lighting, pumpkins, spider webs, black cats, and zombies. Then take a video of inside your store and share it on social media. Some of your customers will want to see it for themselves, and others will be more likely to head to your website to find out what else you have in store for them.
- Have Fun with Masks and Video
Sure, we all wear masks now, but Halloween masks are a whole different level. Make things fun for your customers by having your staff wear a Halloween mask when posting videos online. And why not video chat with your customers to let them know their arrangement is ready while wearing a mask? You’re sure to lighten the mood and give them something they can talk about (hint: word of mouth!).
- Share Creative Halloween Video Stories
Instagram and Facebook are great ways to share video stories with your customers. You can get into the Halloween spirit this year by creating a series of stories around Halloween flowers and sharing them online. Come up with a unique character who shares Halloween floral decorating tips in a funny or quirky way. Make your videos unusual and exciting, so people will want to subscribe to make sure they see each video as it comes out.
- Continue the Fun with Halloween “Easter Eggs”
Speaking of Halloween Fun, there’s nothing more intriguing than placing a series of “Easter Eggs” on your website and holding a contest for customers to find them. Spread these hidden images throughout your site so people will have to go to each page; make the pictures just startling enough for someone to be startled, but not too scary for kids. Also, make them not-too-hard to find. The whole idea is to increase engagement with your website.
- Hold a Safe In-store Scavenger Hunt
In the same vein, hide items around your store and invite customers in for a scavenger hunt. Let them know they can win a prize if they find a particular item, like a vampire bat, a ghost, or a witch’s hat. The prize can be a discount on any arrangement or a coupon for a future purchase. Don’t forget to add some candy to the prize—this is Halloween, after all!
- Offer Frighteningly Good Halloween Deals
In this year of economic uncertainty, people will be looking for the best possible deals on their holiday flowers. Take a look at past Halloween promotions and see if you can add something to the offer to make it even more of a deal for your customers, while still keeping within your profit margins. Then promote these deals on social media, so customers know you’re thinking of them and want to help as much as possible.
Use these tips to make your Halloween season a spooktactular success
