When it comes to Halloween, people are willing to go all-out with the decorations, candy, parties, and fun. Halloween spending has been increasing every year, so make sure your shop is prepared to offer what customers want. Here are a few ways to make your Halloween a spooktacular success!
CREATE A BOO-TIFUL WINDOW DISPLAY
Frighteningly fun windows will draw customers into your shop. Use your creativity by carving a few pumpkins into jack-o’-lanterns, then design a floral arrangement in each one. Add cobwebs, branches, skeletons, witches, and other Halloween-themed items, and make sure you include any signage mentioning Halloween special offers to help bring more traffic into your store.
SELL GHOULISHLY DELIGHTFUL HALLOWEEN ITEMS
Why not add a few Halloween-themed items to your offerings this season? Candles, Halloween baskets, miniature figurines, even Halloween candy, are just some of the items you can offer. Make a display close to the front counter for those last-minute impulse buys that help increase your overall sales.
HOST A MAGICAL HALLOWEEN WORKSHOP
Floral workshops are more and more popular these days, and a Halloween workshop will be a great way to bring more customers into your shop. You can teach them how to make a flower arrangement in a pumpkin, or decorate a Halloween wreath. Make sure to post the photos on social media to increase your exposure and bring in even more customers.
HALLOWEEN COSTUMES = SPOOKTACULAR SALES
If you are open on Halloween, make sure everyone in your shop dresses in costume. This is not only fun for your staff, it’s also a great way to entice shoppers into your store. If possible, have one of your best-dressed employees stand in front of your store at the busiest times of the day, handing out coupons for discounts on Halloween-themed flowers.
SHARE THE FRIGHTFUL FUN IN YOUR COMMUNITY
Make a few creative Halloween flower arrangements and donate them to local schools, restaurants, hair salons, or other locations in your area that are known to be busy. Make sure to display your business cards prominently, so that all those people know where to get their flowers this Halloween and throughout the Fall season.
THRILL CUSTOMERS ON YOUR WEBSITE
Make sure to update your website with Halloween arrangements and items for sale. If you have a blog on your site, update it with tips for Halloween decorating using flowers. You can even host a contest online, offering a prize for the most creative Halloween costume. People love contests, and they will want to upload their photo for a chance to win a free arrangement!
With these tips, plus your fiendishly creative ideas, you’ll be ready for a frighteningly successful Halloween season!