It’s wedding season again, and all those weddings that couples postponed in 2020 and 2021 are flooding in this year! And the pandemic didn’t just postpone wedding dates; it also affected the way people are choosing to celebrate their weddings. We wanted to make sure you had all the most current information on these wedding trends, so you can take advantage of them to increase your floral business. To that end, here are seven top trends for 2022 weddings:
1. More Outdoor Weddings
Thanks to continued restrictions in some areas on indoor gatherings, more couples are opting to hold their wedding outdoors. This can be as simple as a backyard wedding, or far more involved and complex, like a wedding in a resort, at a working farm, or on the beach. And while this outdoor wedding trend is bigger than ever, it’s not new. According to the online research company Statista, the popularity of outside weddings grew from 57 percent in 2019 to 68 percent in 2020.
Tap into this trend by ensuring you have plenty of outdoor wedding images in your promotions. That way, potential customers will know that you can easily adapt to an outdoor setting as needed.
The trend towards sustainability continues to grow, and just like the DIY trend, it’s gaining even more momentum because of the pandemic and supply chain issues. Plus, brides-and-grooms-to-be are far more aware of their impact on the planet these days. As an example, they’re choosing to purchase used wedding décor and then reselling it if it’s still in good shape. They’re also renting wedding dresses and suits. Most relevant to you, they’re looking for local, seasonal, and sustainable blooms for their arrangements.
This is a great opportunity for you to promote your seasonal flowers to the eco-conscious wedding consumer. Post regularly on social media to make sure people know all the local and seasonal flowers you have available.
3. It’s All About Joyful Color
After being hemmed-in by the pandemic for two years, many couples want to express their joy with beautiful colors like lilac, mint, rose, and yellow, as well as floral displays in bright hues. In fact, when Pantone released their color expectations and palette ideas for 2022, they showed colors that they feel will promote simplicity and spontaneity.
Take advantage of this joyful wedding color trend! Go online and review Pantone’s colors including Coral Rose, Potpourri, Popcorn, Cascade, Super Sonic, and Bubblegum. Then use similar colors in your wedding arrangements.
What is cottagecore, you ask? It’s a trend inspired by nature and more specifically, traditional English and European rural life (think Bridgerton or Jane Austin novels). Cottagecore emphasizes the simplicity and peacefulness of this lifestyle as an escape from the dangers of the modern world, so of course it became highly popular during the pandemic.
Embrace the cottagecore wedding trend by creating nature-inspired tablescapes filled with gnarled vines, lush greenery, wildflowers, vintage books, and plenty of embroidery and lace. And make sure to post these on social media with the hashtags #cottagecore and #wedding.
2. Non-traditional Dining
While weddings will still feature the traditional sit-down meal, many couples are choosing to go a different route. Food trucks, brunch receptions, picnics, even happy hours with finger foods are all trending for 2022 weddings. This trend is often easier and less expensive for the wedding couples, plus it adds a unique element to their special day.
Keep this non-traditional dining trend in mind when you’re talking with wedding planners and couples. Together, you can come up with ideas for arrangements that can be placed on picnic tables, cocktail tables, and other outside-the-box dining areas.
3. Close-to-home Destination Weddings
With travel restrictions still happening (thanks, pandemic!), couples have been forced to figure out alternative ways to have a destination wedding. Often this means holding a wedding that’s closer to home. It might be a luxury resort a few states away but still in the US, a historic mansion in their city, or any number of other venues. The key is to make it easier for people to share their special day without having to travel overseas.
This closer-to-home destination wedding trend can be a fantastic way to increase your business. Check with local wedding planners to see what local destination weddings they may have on the books. You have the chance to provide flowers for weddings that you may not have been in the running for in the past!
Take advantage of these top wedding trends to increase your wedding business in 2022, 2023, and beyond. And let us know which ideas work best for you!