How to Celebrate International Women’s Day with Flowers
International Women’s Day is a worldwide celebration each year on March 8th which recognizes the social, cultural, and political achievements of women. The theme for 2020 is “Each for Equal”, and it’s all about what we can do to form a gender equal world.
While many choose to celebrate this day by shopping at women-owned businesses and donating to organizations that help women, many people also plan to give flowers on this day. Here are a few ideas of how you can help them celebrate the women in their lives:
- Create an International Women’s Day Floral Collection
A great way to show your support is to design a collection just for this day. Use the color of International Women’s Day—purple—in your arrangements, and include mimosa flowers, as this is the floral symbol of International Women’s Day and a traditional sign of respect.
Florists: Curate an International Women’s Day collection and promote it weeks in advance. Offer free delivery on Sunday, March 8th to make it easier for your customers. Plan in advance to have drivers for this holiday as it falls on a Sunday this year.
- Partner with Other Retailers
Reach out to local jewelry stores, wine shops, and gift stores to partner with them. Let them know that it can increase sales for both of you: Many florists have seen double-digit sales increases by partnering with another retailer for International Women’s Day.
Florists: Begin looking for potential retail partners at least three weeks in advance, and send them a message to see if they’re interested in partnering with you. If so, create and send out promotional emails showing your floral arrangements along with their items.
- Use Social Media
The week leading up to International Women’s Day, and especially the day itself, post pictures to your social media feeds. It will showcase how much you care about this cause.
Florists: Give a bouquet to each of your female employees, then post their photo on social media. This will make them feel recognized and appreciated. Make sure to use the hashtags #EachforEqual and #IWD2020.
- Create YouTube Videos
Videos are a great way to create impact online, particularly on such a special and emotional day. A video lets people feel that emotion and can have a lasting impact, plus leave a positive image of your brand.
Florists: Offer your customers a discount on their next purchase when they post a video reaction of a woman receiving your flowers for International Women’s Day. Make sure you request their permission to reshare the videos on your social media platforms. Also take videos of your female employees’ reactions to receiving their bouquets and post them on YouTube and your website.
Check out the International Women’s Day 2020 website to see the many ways you can get involved in this important day. Take part in a local event or if there isn’t one, create one. You can also make a donation to a local women-owned nonprofit or sponsor the education of a local girl.
“Here’s to strong women: May we know them. May we be them. May we raise them.” –Unknown