If you’re looking for ways to make more sales in between the big holidays—and who isn’t—then floral subscription services may just be the perfect solution. Subscription services are all the rage these days, from fashion subscriptions to surprise gift boxes for both men and women, even to razors and toothbrushes. So why not get in on this growing trend?
A number of online florists now offer subscriptions, from 1-800-Flowers to ProFlowers to The Bouqs. Then there are the online florists that ONLY do subscriptions, like Bloomsybox with their weekly and monthly subscription plans.
The growing number of floral subscription services reflects the desire for people to not just have flowers on special occasions, but to have the beauty of flowers around them every day. Plus, it’s so much more convenient for customers to have flowers come on a regular basis; they don’t have to think about ordering them and can use their monthly box as a gift if they choose.
There are so many advantages to offering a subscription service. Here are just a few:
Steady income: With monthly or weekly subscriptions, you have regular income that will sustain you in between the larger events and holidays. It’s a bit of work to get subscription plans started, but it’s well worth it when you see the continuing increase in revenue.
Better inventory control: Regular subscriptions will allow you to plan and place orders in advance and only stock what you need, which cuts down on waste. In addition, you can use surplus flowers from other orders as part of your subscription boxes to manage waste even more.
Developing long-term relationships: Monthly or weekly subscriptions enable you to really learn about each customer’s preferences and create bouquets especially for them. This will mean happier customers who will stay with you, recommend you, and use you for other floral needs during the holidays or for special events.
To create a successful floral subscription service, follow these tips:
- Offer tiered pricing. Your customers will have different budgets, so it’s important to offer subscriptions at different prices. This will enable more people to take advantage of them.
- Make it easy to sign up and cancel. Set up your website so that customers can sign up for the subscription service that best suits them, but can also cancel without too much hassle. That’s really important for customer satisfaction.
- Give customers a free trial. When signing customers up, you may want to offer the first box free. It’s a great way to get “on the fence” customers to sign up. Then, once they see the quality and freshness of your product, they’ll know the subscription was a great idea.
Create a floral subscription service now—you’ll see your sales bloom all year long!