There is no end of opportunity to grow your flower business online, but the question remains: How do you get started? There are a few key elements to create a great online presence for your flower business.
Supply chain and economics
The start of an online business makes it even more important to ensure you have a good working relationship with everyone on your supply chain. It’s extremely important to know what your wholesalers can and can’t deliver in a timely manner, and for what cost, as this will determine what you offer on your website.
A strong, compelling logo
If you don’t already have a clean, eye-catching, well-designed logo that is unique to your floral business, the time to get one is yesterday! Your logo creates brand recognition that sets you apart from your competitors, and goes a long way in assuring success for your online flower boutique.
An easy-to-navigate website
It’s important that your website is attractive and user-friendly. It’s also important that you optimize your web pages to increase your visibility in the search engine results; optimizing your web page helps to generate increased traffic to your online shop. Your website also needs to be easily accessible from both desktop computer screens and mobile devices, so that your users have a seamless ordering experience. Once your site is up and running, advertise your online business on Twitter, Facebook, Instagram and other popular social media channels.
Once you have established your website, ensure that you are advertising to the correct targeted demographics. Do your market research to determine who will be most likely to purchase online from your shop. A good starting point is to get a list of wedding planners, event planners, funeral homes, local businesses and hotels, and inform them about your online flower shop.
Before you launch your online business, you need to have a well-coordinated and dedicated courier or delivery system in place. Quality, on-time delivery is essential: your customer may be able to order easily, but if the flowers aren’t delivered in the expected time and in high-quality condition, you won’t have a repeat customer!
Coordinating with other service providers
With your website up and running, you may also want to add gifts to your bouquets. Coordinate with the suppliers of these items to provide timely service to your customers; these added services may attract even more customers to your flower business!
With these elements in place, added to your own creativity in arranging and presenting your flowers, you will be well on your way to a successful online flower business!