Want to stand out in a crowded field? Try these Facebook marketing tools. There are so many to choose from, but here are just a few that can be added to your marketing arsenal:
This is a huge trend and will only get bigger. If you’re not using video in your marketing, it’s time to start. Videos have been found to get 135% more reach than still photos. Plus, with the ease of taking videos on your smartphone, you can take a video in your shop and share it immediately on Facebook.
Press and Hold Videos
This is still relatively new, so it can create a lot of interest and increase engagement with your Facebook page visitors. One way to use this tool is to create a photo of a flower arrangement that a viewer can press and hold to reveal a video of how the arrangement was made.
360-degree Photos and Videos
This technology is a way for you to immerse the viewer in the experience, by showing it from all angles. This would be a great tool to use for in-store events, as it can make the viewer feel like they’re right there in the room, thus creating even more engagement.
Live events are becoming increasingly more popular. One idea for using Facebook Live is to hold a workshop in your store and share it as a live video. Create a Facebook Event beforehand, to let your followers know that you have the live broadcast coming up. While the broadcast is happening, make sure you’re sharing it across social media using a consistent hashtag, so it’s easy to find. After the event, share a recap on Facebook so those who weren’t there can see what happened.
With this, you can add all manner of effects to your images and videos. One great thing to do on this would be to add your logo automatically to any image you publish, and it’s fairly easy to do on this platform. Other ways to use this would be to add animation to floral images or create a 3D effect on a floral photo.
As with camera effects, GIFs can add a lot of life to your Facebook feed. Make them super simple and create them as part of an overall marketing strategy for your business. For example, you could do a series of GIFs of your staff creating a floral arrangement, all the way from the inception to the final product.
With chatbots, you create an instant connection between you and your customer. When creating a chatbot, first determine the persona of the bot, as these are meant to be personal. Then keep it simple, so your customers will want to use it to get their questions answered.
These are just a few of the many tools you have available on Facebook. Try one or two to start and see how it works for your business. Who knows? It just might be the thing that makes you stand out!