How to Use TikTok to Market Your Floral Products
If you think TikTok is just for teens to show off their latest dance moves, think again. As of July 2020, TikTok reported almost 700 million monthly active users. These users are of all ages and include celebrities, influencers, publishers, and businesses worldwide. There’s no question this platform will continue to grow, and it’s an exciting new way to market your floral business.
What is TikTok?
TikTok is a video-sharing social network that first found a broad audience with GenZ users. Sure, it’s best known as the home of viral dance trends, challenges, and lip-synch videos, but it’s gone far beyond that now. Many brands are marketing on TikTok as its value has proven to be huge in rapidly growing an audience.
TikTok consists of user-recorded videos of anywhere from 15 to 60 seconds in length. You can edit your video right in the app so it’s a perfect way to creatively market with little to no financial outlay—and can result in massive response and brand awareness for your flower shop.
The great thing about TikTok is that you don’t have to have a huge following in place to get a massive response; accounts with zero followers can get millions of views on a new video. It’s all about the content. Examples abound of people with a handful of followers posting a video that reaches millions of people, then continuing to post videos and growing their following to tens of thousands in just a few months. Think of what that could do for your flower business!
Now that you know what TikTok can do for your brand awareness, take the following steps to get started.
- Download the app and create an account.
Once you’ve done this, you can play around with creating videos to get the hang of it. There are many great tutorials online that will walk you through how to make a TikTok video. And don’t worry, it doesn’t automatically publish, so you can have as many “drafts” as you want until you’re ready to share your creative genius with the world.
- Study the platforms of others in the industry.
Use the hashtags #florist and #floristsoftiktok to discover what content other florists are putting out. Looking at what others are posting may spur your creative ideas and it will undoubtedly help you work out the style of video you want to create.
- Start creating your videos.
After playing around with video creation and studying what others in the floral industry are doing, you’ll be ready to produce your amazing content. Don’t worry too much if it isn’t perfect—it’s not meant to be. The key to TikTok, and actually to all social media these days, is authenticity. So be yourself and have fun with it.
- Once you start posting, keep it up.
Just as with any other social media platform, regular posting to TikTok will help you get a larger following. And who knows? One of those videos just might become a massive hit!
We hope this has given you a good overview of using TikTok to market your floral business. Try it out and let us know how you do. Good luck!
