Before you know it, the back-to-school rush will be over and a favorite fall holiday will creep around the corner: Halloween. Even before the beginning of October, stores start stocking Halloween decorations and costumes—in fact, Halloween sales surpass every holiday except Christmas. With these helpful tips, florists will be well on their way to raising their autumn profits creating spectacular “boo”quets!
Showcase Devilish Displays
Help your customers get in the holiday spirit by creating spooky window displays as early as October 1st. Use flower arrangements with traditional orange colors, pumpkins, and maybe even ghoulish black roses. Creativity is key here—let your ghostly imaginations run wild!
Remember: An enticing entrance display is more likely to lure customers into your storefront.
Stock Spooky Holiday Items
In addition to offering Halloween-themed arrangements and wreaths, now would be a great time to keep a small display stocked with fall candles, decorations, cards, and even Halloween candy. Guests will appreciate a little something extra to complement their floral products, especially when shopping for gifts.
Remember: Keeping these items close to the register will encourage add-on purchases.
Engage Your Social Media Monsters
What better time for a themed social media contest than Halloween? Encourage your customers to post pictures of their best costume or pumpkin carving, then select a winner at random to receive a free Halloween wreath or coupon for your store.
Remember: Even if they don’t win, customers always appreciate a “like” or reply from their favorite businesses.
Donate a Witchy Wreath to a Local School
Keeping relationships with local schools and community organizations is a great way to ensure business year-round, especially if these groups need flowers for various annual events. Consider donating an autumnal wreath or Halloween arrangement for the school to display in their front office or cafeteria along with business cards.
Remember: School PTA leaders are often great contacts to have concerning events that may need floral services.
Don’t Forget about Fall
For those who are less keen on Halloween, offer autumnal options or more elegant decorations, such as wreaths with fall leaves and branches. Even clients who are hosting kid-free Halloween parties may appreciate arrangements that are a little less on the nose.
Remember: Variety is important, and you don’t want to scare away any customers!