A BIT OF BACKGROUND…

Helen Miller has owned a successful retail flower shop for over 35 years. She is an active member of AIFD, CAFA , and Great Lakes Floral Association, and is a Master Gardener. Throughout her professional floral career, she has given back to the industry through education and involvement as a commentator and presenter of floral workshops and educational videos. Helen is a Teleflora Educational Specialist and Syndicate Sales Team member. She has had the honor of designing for the Inauguration Ball of President George W. Bush and is a creative consultant for several industry companies.

1. When did you start developing these amazing flower designs and where do you get your inspiration? I have early memories of my grandma gardening and her love of flowers, which started me on my floral journey. Because I began my journey with gardening, natural elements and textures have always inspired me to want to translate nature’s beauty into my floral designs. Other things that influence my design style are current trends, new products, lifestyle, art, and different cultures.
2. What is your vision for the new generations when it comes to buying habits, flower trends and flower designs? Future generations are so much savvier, more informed and educated about flowers and plants. The need for floral designers to stay on on top of trends and styles will be even more evident. I also think that design styles will be more relaxed to balance consumers’ busy lifestyles and to have a calming effect on their environment.
3. Anything you would like to share about your relationship with Rio Roses?

Rio Roses has the most beautiful roses and products, always introducing new varieties to meet the needs of the consumer. In my shop and when I do programs, I love using Rio Roses! I can always count on their excellent quality. They are always willing to support our floral industry!