Here it comes, one of the biggest floral holidays of the year: Mother’s Day! It’s never too early to start preparing for what will surely be a huge demand this year. Mother’s Day shoppers are not just looking for flowers for moms – they are buying for aunts, sisters, grandmothers, wives, and even daughters.
Here are a few tips to make your Mother’s Day profits soar:
Video Marketing makes a huge difference
Want to get the best results from your marketing efforts? Use video! Video marketing is incredibly effective when used on any platform, whether on your website or social media pages. How about a video of a Mom and her kids, sharing their most precious Mother’s Day traditions, and showing how flowers are a big part of that? This pulls at the heartstrings and will ensure customers think about your floral shop when they think “flowers for Mom.”
Customize your E-mail Marketing
Emails can be an excellent way to reach customers well before Mother’s Day but be sure to segment your email list and customize your emails to get the most out of your campaign. Create emails targeting those who plan far in advance, as well as emails for last-minute shoppers. Plus, starting your email subject lines with “Mother’s Day” will increase your success, as titles that start with the holiday phrase have a 16% higher engagement rate than those that include the phrase later in the line.
Create Mom-Themed Contest
Take your Mother’s Day marketing up a notch by creating online contests that bring customers into your store. Ask your customers to post a photo of their Mom on your Facebook page or Instagram, with a quick blurb about why she’s special. Offer a beautiful arrangement to the winner and post their picture across social media when they pick up their prize!
Partner with Local Businesses
Keep the contests and offers going in your store, by partnering with local businesses to offer a Mother’s Day prize package. Anyone purchasing for Mother’s Day would be eligible to win, and examples could be a free massage for mom, a dinner out, movie tickets at a local theater – the options for creativity here are endless!
Prepare for Last-Minute Customers
Even though some customers may leave Mother’s Day to the last minute, that doesn’t mean you should. Make the Sunday shopping process as easy as possible by showing off a selection of pre-made bouquets and arrangements in store, with clearly displayed prices and incentives like: “Take me home to mom now!” or “Get one like me in half an hour!”
Use these tips and take your Mother’s Day sales and profits to a whole new level!