HOW TO PREPARE YOUR ONLINE FLORAL BUSINESS FOR MOTHER’S DAY
Well, here we are, in entirely new territory. While things may be getting a bit more “back to normal” by the time Mother’s Day rolls around, we don’t know that for sure. One thing we do know: People may very well be celebrating the biggest floral holiday of the year at a distance. Flowers could not be more critical at a time like this when we’re all feeling so isolated.
While you can’t sell flowers from inside your shop at the moment, that doesn’t mean you can’t prepare for Mother’s Day online. Here are a few ways to prep your online business for Mother’s Day sales:
- Design a Mother’s Day Gift Shop Online
Create a web page for your Mother’s Day Gift Shop, and make it easy for even the littlest shoppers to navigate: Place your arrangements in different categories and list them by price—under $20, $20-$50, $50 and above. Include beautiful images of moms with their floral arrangements. Make sure to share your Mother’s Day Gift Shop all over social media, too!
- Upgrade your Shipping Options
Since customers won’t be coming into your store right now to pick up flowers, make it as easy as possible to get the arrangements delivered straight to Mom’s door. Expedited shipping over a certain dollar amount, or even free shipping if you can afford it, would provide an excellent service to your customers and show that you are thinking of them during these trying times.
- Get Social for Mother’s Day
More people are online than ever right now, so use your social media platforms to promote your Mother’s Day arrangements. Feature your sales on Facebook, Instagram, and Twitter. Offer a flower arranging course on Facebook Live. Ask your followers to upload videos thanking their moms, or send stories about their moms. Make sure they tag you in their videos for a chance to win a free Mother’s Day arrangement. Make it fun—we all need a bit more fun in our lives at the moment!
- Promote a Sale with a Mother’s Day Coupon
Whether it’s a discount on specific arrangements or a storewide sale for Mother’s Day, promote it with a coupon. Create a series of coupons, one for each different promotion, and put a code on each one to track your results.
- Create a Series of Mother’s Day Email Blasts
Once your online shop is set up, and your promotions are in place, create and send a series of email blasts to your list. The first email could announce your Mother’s Day Gift Shop, the second could highlight a Mother’s Day coupon, and the third could include some of the great stories you’ve gathered on social media, as well as another coupon. Be creative. The most important thing you can do right now is to communicate to your customer list. Let them know you’re there for them.
THE TIME YOU SPEND ON YOUR WEBSITE AND SOCIAL MEDIA PRESENCE NOW WILL DO NOTHING BUT BENEFIT YOU IN THE FUTURE. GOOD LUCK!
