What’s the surest way to attract new customers and increase your floral sales? Know the newest flower trends! As preferences shift in style, color, and flower type, new trends emerge, so keeping track of what’s new and popular can be a challenge. That’s why the Flower Trends Forecast 2019 from International Floral Distributors is so important: They’ve done all the research for you, so you can make the best possible decision on which flowers and styles to offer for maximum sales and profits.
The 2019 Forecast shows that natural styling, a wider variety of materials and unique blooms, particularly succulents, are more popular than ever. Here are the four key Flower Trends for 2019:
Deep, Rich, Natural
In this trend, the organic textures and patterns of nature are on full display. Dark, bold tones of green dominate, with hints of blue or brown, yellow, and shades of plum or burgundy. These colors are alternated with muted neutrals like blush, grey and gold, with vines, pods, ferns, berries and mushrooms complementing the flowers in a natural, free-flowing design. Patterned and textured flowers such as anemones, celosia, kangaroo paws, orchids, green ball carnations, country green mums, thistles, or yarrow are ideal choices for this type of arrangement.
Mythical, Intuitive, Calm
This minimalistic trend gets its inspiration from beyond this world, combining soft tints with rich base tones and warm textures. Key colors are sage, lavender, and a soft gender-neutral pink, “the new neutral” for 2019. Rich browns provide a beautiful contrast to the palette of pale, grey-hued neutral flowers. Garden flowers like roses, dahlias, and astilbe are ideal for this trend, along with foliages in gray-green hues like dusty miller, sage, and seeded eucalyptus.
Hear Me Roar
Powerful, Provocative, Stylish
“Daring” and “fashion-forward” could describe this trend, dominated by red and offset with teal and shades of gray and brown. Berry, bordeaux, cinnabar, and burnt orange create a layered, complex effect that demands attention. This palette is ideally suited to a structured, sculptural design, with a look that is handcrafted and distinctive. Tropical flowers fit perfectly here, as do epidendrum orchids, gloriosas, line flowers like snapdragons, gladiolus and kniphofia, and brightly colored foliage like croton or coleus.
Optimistic, Modern, Refined
This trend expresses faith in the future with a twist on tradition. Classic masculine and feminine hues combine into one harmonious palette, ideally suited for weddings. Navy and rich, deep pink pop out against a range neutral tones like muted tan, soft peach, gray and chocolate brown. Flowers might include brunia and chocolate cymbidium orchids, cattails and pussy willows for texture, along with blue bachelor buttons, blue hydrangea, cornflowers, boronia, brain celosia, and any bright pink flowers such as lilies, tulips, roses, peonies, and proteas.