As florists, we know that color is at the heart of everything we do. That’s why we get excited every December when Pantone announces their next Color of the Year.
For 2023, that color is Viva Magenta — which gives us a lot to be excited about! This vibrant color which Pantone describes as a “nuanced crimson red tone that presents a balance between warm and cool,” can be found in so many flowers, from roses to ranunculus to carnations and more.
This gives us an incredible opportunity to use Viva Magenta in a wide variety of designs.
Why Viva Magenta?
Pantone chose their 2023 color as a demonstration of strength and positivity. As they state, Viva Magenta is “an unconventional shade for an unconventional time” and “a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”
While magenta doesn’t technically exist in nature (it doesn’t have a corresponding wavelength of light), it was inspired by nature. Pantone says the color resembles the natural red dye derived from small insects called cochineals. They also considered that people have a heightened appreciation for nature after being indoors due to the pandemic. Because of this, they’re bringing more plants and flowers into their homes and spending more time outdoors.
Once Pantone selected the color, they used an artificial intelligence (AI)-driven image-generation tool to create artistic interpretations, which they call the “magentaverse.” As they write, Viva Magenta “merges the richness, warmth, and strength of natural matters with the rich, open horizons of the digital world. The result is a shade of red that expands our horizons of authenticity.”
How to Incorporate Viva Magenta into Your Floral Business
As you can see, Viva Magenta is joyful, empowering, and optimistic. What better way to start 2023 than by incorporating this powerful color into your floral business?
• Design fabulous new floral arrangements featuring this color and display them prominently in your store and online.
• Send emails promoting your bright, beautiful new floral designs for 2023, and offer a discount on these arrangements.
We can’t wait to see how you use Viva Magenta in your floral designs. Tag us on your social media posts so we can share them with others!
