PRIVACY POLICY

Effective date: January 2026 Last updated: August 2026

1. Who we are

This Privacy Policy explains how Equiflor – Rio Roses collects, uses, and discloses personal information when you visit www.rioroses.com, sign up for communications, contact us, or apply to become a distributor. Our principal place of business is 9590 NW 25th St, Doral, FL 33172.

2. Notice at Collection

We collect the categories of personal information in Section 3; use them for the purposes in Section 5; share certain information with advertising/analytics partners for cross-context behavioral advertising (Section 7); retain it as in Section 9; and offer the choices in Section 8, including opting out of that sharing. We do not sell personal information for money.

3. Information we collect

In the last 12 months we may have collected the following categories (as defined by the CCPA):

Category	Examples	Source
Identifiers	Name, email, postal address, phone, IP address, device/online identifiers.	You; automatically
Commercial information	Products inquired about, distributor application details, interest history.	You
Internet / network activity	Pages viewed, interactions with the Site and our emails, referring pages.	Automatically
Geolocation (approximate)	Coarse location inferred from IP address.	Automatically
Professional / business info	Company name, role, business details (B2B inquiries).	You
Inferences	Preferences/characteristics derived for analytics and marketing.	Derived

We do not intentionally collect Social Security numbers, government IDs, precise geolocation, or other “sensitive personal information,” and we do not knowingly collect information from children (Section 12).

4. How we collect information

Directly from you — newsletter/LivRio signups, contact or distributor forms, or other communications.
Automatically — via cookies, pixels, and similar technologies (Section 6).
From third parties — analytics/advertising providers and our email/marketing platforms.

5. How we use information

To operate and improve the Site; respond to inquiries and process distributor applications; send communications you requested; measure and analyze performance and audience; personalize and deliver advertising (subject to your choices); protect Site security; and comply with legal obligations.

6. Cookies and tracking technologies

We use cookies for strictly-necessary functions, preferences, statistics, and marketing. Non-essential cookies load only after you consent via our banner, and you can change or withdraw consent anytime through the “Cookie settings” link. A current list is on our /cookie-declaration/ page. Our analytics/advertising technologies include Google Analytics 4, Google Ads, and the Meta pixel. We honor the Global Privacy Control (GPC) as in Section 8.

7. How we share and disclose information

Service providers / processors (hosting, CDN, email/marketing, consent management, security), contractually limited to our purposes.
Advertising and analytics partners (e.g., Google, Meta) that receive online identifiers and activity — which may be “sharing” for cross-context behavioral advertising.
Legal and safety — to comply with law, enforce terms, or protect rights and safety.
Business transfers — in a merger, acquisition, or asset sale.

8. Your California privacy rights

If you are a California resident, you have the right to:

Know / access the categories and specific pieces of personal information we collected.
Delete personal information, subject to exceptions.
Correct inaccurate personal information.
Opt out of the “sale” or “sharing” of personal information for cross-context behavioral advertising.
Limit the use of sensitive personal information (to the extent we process any).
Non-discrimination for exercising these rights.

How to exercise: email marketing@rioroses.com or use the “Your Privacy Choices” footer link. You may use an authorized agent; we verify identity and respond within legally required timeframes (generally 45 days).

Global Privacy Control (GPC): we treat a valid GPC browser signal as a request to opt out of sale/sharing for that browser or device.

9. Data Retention

We keep personal information only as long as needed for the purposes above, legal compliance, dispute resolution, and enforcement. Typical periods: monthly

10. How we protect information

We maintain administrative, technical, and physical safeguards. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

11. Third-party links

The Site links to third-party sites and services (including social media and our ordering portal) governed by their own policies.

12. Children’s privacy

The Site is intended for a business audience and is not directed to children under 16. We do not knowingly collect, sell, or share such information.

13. Changes to this policy

We may update this policy and will post the revised version with a new “Last updated” date.

14. Contact us

marketing@rioroses.com – 9590 NW 25th St, Doral, FL 33172 – (305) 594-4445

TERMS OF USE

Effective date: January 2026

1. Acceptance of these terms

These Terms of Use (“Terms”) govern access to and use of www.rioroses.com, operated by Equiflor – Rio Roses. By using the Site, you agree to these Terms and our Privacy Policy. If you do not agree, do not use the Site.

2. Eligibility

The Site is intended for businesses and individuals at least 18 years old (or the age of majority where you live).

3. Permitted use and prohibited conduct

We grant a limited, non-exclusive, revocable license to use the Site for your own informational and business purposes. You agree not to:

Use the Site unlawfully or in violation of these Terms;
Copy, scrape, harvest, or republish content except as expressly permitted;
Attempt unauthorized access to the Site, its servers, or related systems;
Introduce malware or interfere with the Site’s operation, security, or integrity;
Use bots or crawlers except for legitimate search-engine indexing.

4. Intellectual property

The Site and its content — text, images, logos, the “Rio Roses” name and marks, and overall design — are owned by or licensed to us and protected by law. Do not use our marks or content without prior written permission.

5. Your submissions

When you submit information (newsletter signups, contact forms, distributor applications), you represent it as accurate and that you may provide it. We use submissions to respond and operate our business, according to our Privacy Policy.

6. Third-party links and services

The Site may link to third-party websites and services (including our ordering portal and social media). We do not control and are not responsible for them.

7. Disclaimers

THE SITE AND ITS CONTENT ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THE SITE WILL BE UNINTERRUPTED, SECURE, OR ERROR-FREE.

8. Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY LAW, RIO ROSES WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM YOUR USE OF THE SITE.

9. Indemnification

You agree to indemnify and hold harmless Rio Roses and its affiliates from claims arising out of misuse of the Site or violation of these Terms.

10. Privacy

Your use of the Site is also governed by our Privacy Policy, incorporated by reference.

11. Governing law and venue

These Terms are governed by the laws of the State of Florida without regard to conflict-of-laws rules. Disputes will be brought exclusively in the courts located in Miami-Dade County, Florida.

12. Changes to these terms

We may modify these Terms by posting an updated version with a new effective date. Continued use after changes take effect constitutes acceptance.

13. Miscellaneous

If any provision is unenforceable, the rest remains in effect. These Terms with the Privacy Policy are the entire agreement regarding the Site.

14. Contact