THE END OF THE SEMESTER BRINGS WITH IT A FLURRY OF ACTIVITIES, SUCH AS HIGH SCHOOL PROM OR GRADUATION CEREMONIES IN LATE MAY OR EARLY JUNE. ALL KINDS OF FLORAL ARRANGEMENTS WILL BE IN DEMAND, FROM CORSAGES TO GRAD BOUQUETS, PROVIDING AN EXCELLENT OPPORTUNITY FOR WHOLESALERS AND RETAILERS TO BOOST THEIR INCOME BEFORE THE SLOWER MONTHS AHEAD. MARKETING STRATEGIES
- TARGET PARENTS OF STUDENTS. Most often, parents are the ones paying for prom or purchasing flowers for their grads, so focus your marketing tactics on local community areas where parents might catch wind of your flower business. Partner with local data corporations to create a precise, targeted list of recipients with high-school or college-aged children for fliers or direct mailings.
- OFFER SPECIAL DEALS. During such a competitive time, it’s important to stand out among your competitors. Offering group discounts or 20% off multiple orders would be a good place to start. Adding on specialty items, such as balloons or cupcakes, will help sweeten the deal.
- DISTRIBUTE EYE-CATCHING MARKETING MATERIALS. Oftentimes, discounts or important information gets lost on a flier, or post cards get thrown out without so much as a second glance. Take time to design creative, attractive marketing materials that will encourage potential customers to take a second look, and make sure any discount or special offer is front and center.
- GET INVOLVED IN THE COMMUNITY. The best way to build brand recognition is to heighten visibility. Donate a gift certificate to a local auction, or offer heavily-reduced arrangements for a charity fundraiser. By partnering with community functions as often as possible, people will start to remember your company and the high-quality lowers you provide–you’ll be on their mind next time they need flowers.
+80% THE AVERAGE NET PROFIT FOR A MEN’S BOUTONNIERE DURING PROM AND GRADUATION SEASON