R. Victor Giorgini is currently a Shareholder, President and CEO of Equiflor (Rio Roses). He is originally from Argentina and studied international business management at Florida International University in Miami. In 1980, Mr. Giorgini began his career in the floral industry working for Southern Rainbow where he was responsible for managing farm relations, production planning, quality assurance and operations. In 1991, he joined Equiflor as senior vice president of farm sourcing and quality assurance. He has been instrumental in developing all Equiflor branded products (Rio Roses) and is responsible for the company’s strict quality specifications and guidelines.

Oscar Fernandez is the graduate of the first manager training program at Rio in 1994. He started with Rio in the Sales Department, after studying business administration at Florida International University. Oscar also received a certification from the Dale Carnegie Sales and Human Relations Program and the Franklin Covey Project Management Program.Oscar is currently the Sales Director at Rio Roses and is one of the main speakers for the Rio Roses+Romance=Revenue Show. The RRR Show is a series of customized presentations Rio designed for its wholesale partners and retail florist shops throughout the United States presenting innovative sales, marketing, education and design trends.

Susan Mesa has been with Rio Roses for 27 years and worked her way through the company with positions in Traffic, customer service and then sales. Susan studied at Miami-Dade College and majored in Business Administration. She also received a certificate from the Dale Carnegie Sales and Human Relations program, The Anthony Robbins Mastery Course, the FIU Emerging Leader Course and the Franklin Covey Project Management Course.Along with Raul Marrero, Susan assisted in the development and creation of the Power Partner Program and is a speaker and trainer for the Rio Roses + Romance = Revenue Show which Rio provides to its wholesale partners and retail florists throughout the United States. Susan Mesa is currently the Vice President of New Business Development and leads the Kaizan Project for process improvement at Rio.

Ricardo Sangio has been a trusted flower consultant with Equiflor for over 11 years. He moved from Lima, Peru 19 years ago and graduated from the Florida International University (FIU). He’s been married with Ana for 12 years and have 3 beautiful children, Antonella, Lucciano and Fabrizio.

Heather Rogers has been a part of the Equiflor family for the past 15 years. She has worn many hats throughout, however as of November 2013 she transitioned into the sales department and became a Trusted Flower Consultant. She has been married to Hunter Rogers since October 2003.

Jesus has been a trusted flower consultant with Equiflor for over a year, and has been in the flower industry for 20 years. He graduated with a Business Administration degree from the University of New Orleans and has two beautiful daughters, Liann and Lauren.

Steven Steinberg has been a Trusted flower consultant with Equiflor for over 16 years. He graduated with an advertising degree from the University of Florida and currently resides in Beaumont, TX with his wife and son.

Rene is a trusted flower consultant with Equiflor. He has been in the flower industry since 1995 and ran his own flower wholesale shop from 2013 to 2018. He’s been happily married to Ana for 32 years and they have three children, Rene, Ann Marie, and Felix.