At Rio Roses, we are more than just co-workers – we consider ourselves a family.
Our company’s spirit is the basis of our corporate culture. We drive excellence through continual improvement.
R. Victor Giorgini is currently a Shareholder, President and CEO of Equiflor (Rio Roses). He is originally from Argentina and studied international business management at Florida International University in Miami.
In 1980, Mr. Giorgini began his career in the floral industry working for Southern Rainbow where he was responsible for managing farm relations, production planning, quality assurance and operations. In 1991, he joined Equiflor as senior vice president of farm sourcing and quality assurance. He has been instrumental in developing all Equiflor branded products (Rio Roses) and is responsible for the company’s strict quality specifications and guidelines.
R. Victor Giorgini is currently a board member and served as President of the board of directors of the Association of Floral Importers of Florida (AFIF). He is a member of the Business Anti-Smuggling Coalition (BASC) and also serves as a board member pro bono for two local charter schools that serve underprivileged children.
Mr. Giorgini’s leisure time is dedicated to his family.
Oscar Fernandez is the graduate of the first manager training program at Rio in 1994. He started with Rio in the Sales Department, after studying business administration at Florida International University. Oscar also received a certification from the Dale Carnegie Sales and Human Relations Program and the Franklin Covey Project Management Program.
Oscar is currently the Sales Director at Rio Roses and is one of the main speakers for the Rio Roses+Romance=Revenue Show. The RRR Show is a series of customized presentations Rio designed for its wholesale partners and retail florist shops throughout the United States presenting innovative sales, marketing, education and design trends.
Oscar’s leisure time is spent with his lovely wife and 3 children.
Susan Mesa has been with Rio Roses for 27 years and worked her way through the company with positions in Traffic, customer service and then sales. Susan studied at Miami-Dade College and majored in Business Administration. She also received a certificate from the Dale Carnegie Sales and Human Relations program, The Anthony Robbins Mastery Course, the FIU Emerging Leader Course and the Franklin Covey Project Management Course.
Along with Raul Marrero, Susan assisted in the development and creation of the Power Partner Program and is a speaker and trainer for the Rio Roses + Romance = Revenue Show which Rio provides to its wholesale partners and retail florists throughout the United States. Susan Mesa is currently the Vice President of New Business Development and leads the Kaizan Project for process improvement at Rio.
Susan is married to her husband Ernesto and has two children, Priscilla and Christian. She also has a beautiful granddaughter Isabella.
Jim Benson is currently the Sales Manager of Equiflor (Rio Roses). He is originally from New York and moved to Florida when he was 14 years old.
Jim Benson started his own flower business in 1980 called Tradewinds Wholesale Florist. He ran the business as an owner for 20 years.
Jim joined Equiflor in January 2018 to broaden his floral career. Mr. Benson has been married to his wife Donna for 30 years and is the father to two beautiful daughters Allison, and Ashley.
Keep up to date with latest Rio news and industry trends: LivRio – Official Rio Roses E-Magazine
