This month, LivRio is pleased to present some of the latest news from Schreurs.

The rose is generally considered to be the queen of flowers. It is the symbol of love. Schreurs is extremely passionate about roses and committed to developing the most beautiful varieties worldwide. They are headquartered in the Netherlands and have branches in Kenya, Ecuador, and Colombia.

Schreurs believes that the development of new rose varieties is a process that involves a lot of dedication and passion. Currently, the market demands varieties that differ from those already existing: their color, shape, or other agronomic qualities must make them stand out and be highly desirable for the final consumer; they also must be profitable. For these reasons, all rose varieties are observed for a long period of time, and the aforementioned qualities evaluated.

INNOVATION THAT IMPROVES SUSTAINABILITY

To ensure that cuttings are effectively protected against disease, Schreurs employs Micothon “smart spray” technology. Using magnetic fields, the spraying machine they co-developed applies pesticide to the entire surface of the cutting and simultaneously reduces the use of pesticide by 85%. This revolutionary technique results in healthy plants and sustainable production.

AUTOMATED DECONTAMINATION

To prevent any contamination of the plants during transport, Schreurs uses an automated decontamination process designed especially for them. The Danish trolleys they use are washed, dried, and decontaminated before they are brought on site where the plants are loaded. This guarantees that plants are optimally protected from contamination during transport.

NEW VARIETIES

• Full Monty, a new hot pink variety, has a spectacular color and also has qualities that make it easy to handle in cultivation. It is also spectacular in a vase because of the opening and number of petals.
• Matcha is different from the other varieties because of its color and form, since it is a green, garden-type rose.
• Toffee is a brown variety, unique because of its color and opening. This variety is commercialized by only five Ecuadorian growers.

We would like to hear your opinion on the selected varieties provided by Schreurs. Please send us an email to marketing@equiflor.com and share your feedback!