Royal Van Zanten Breeding is proud to announce the introduction of a new Alstroemeria called Velvet Queen.

Velvet Queen™ is a distinguished variety because of its dark, shiny, big buds, opening into a big, attractive, dark purple flower with a long-lasting vase life. The stems are strong and heavy. Growth-wise, this variety has a moderate temperature tolerance, assuring good, steady, year-round production.

OUR STORY

Van Zanten Breeding has been a flourishing, innovative business in the international ornamental horticulture industry since 1862. The power of innovation combined

with passion is the beating hear t of their company.

RESEARCH AND BREEDING

A passionate team of breeders work with the latest techniques to optimize their current wide range of varieties, as well as developing new varieties. They understand that high-quality star ting material delivers strong, healthy plants and beautiful flowers, good returns, and a reliable price.

Royal van Zanten has a modern, advanced breeding department, where R & D teams focus on improving plant species and current varieties using the latest techniques. Their top priorities are innovation, appearance, maintaining quality, disease -resistance, and suitability for efficient, automated production.

SUSTAINABILITY OF ALSTROEMERIA

Alstroemeria flowers do not require much heat to grow. Moreover, biological pest control is highly effective in the cultivation of this flower, which also has the highest use of LED lighting in the entire cut flowers sector. This results in a particularly sustainable crop that often uses only half the amount of crop protection products and energy compared to other large cut flower crops.

Thanks to constant cooperation bet ween growers and breeders—including Royal van Zanten—in significant research projects such as “The Greenhouse of the Future”, Alstroemeria will maintain its position as a sustainable flower for a long time to come.

We would like to hear your opinion on the selected variety provided by Royal Van Zanten. Please send us an email to marketing@equiflor.com and share your feedback!