Selecta One is proud to introduce their new big flowered gypsophila Grandtastic.
Big flower! Long vase life! Easy to work with! Grandtastic is the new big-flowered gypsophila that offers superior whiteness and leafiness, characterized by its larger flower size, stem firmness, and exceptionally long vase life.
Selecta One’s new, big-flowered gypsophila boasts strengths of weight, high-quality stems, and impressive flower blooms. Due to its versatility, nobility, and exquisite beauty, creating unique volumes and contrasts, the Grandtastic gypsophila can be used both as a complement in the creation of flower arrangements and as the star of those arrangements. Grandtastic promises compositions worthy of an art gallery with a long-lasting magical twist.
This flower is a piece of art—and Selecta One created an “Art That Rocks” campaign to prove it. To express this concept, they developed two stories reflected in an artistic composition: Río de Luna and Spring Dreams.
RÍO DE LUNA
This story is an allusion to the bright white color of the flowers, which can illuminate any space, giving it a magical air. To create this story, Selecta One suspended a window frame in an empty room, and the Grandtastic spilled through as if it were part of nature, beautifully invading the space and creating a surreal scene extracted from a dream.
In the second artistic exploration, Selecta One chose the concept of painting a picture. In this case, however, they replaced the oil paints with Grandtastic flowers. The beautiful white flowers filled the raw canvas with life and light, creating a three-dimensional composition where nature seemed to open from the center.
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