Selecta One is proud to introduce their new big flowered gypsophila Grandtastic.

Big flower! Long vase life! Easy to work with! Grandtastic is the new big-flowered gypsophila that offers superior whiteness and leafiness, characterized by its larger flower size, stem firmness, and exceptionally long vase life.

Selecta One’s new, big-flowered gypsophila boasts strengths of weight, high-quality stems, and impressive flower blooms. Due to its versatility, nobility, and exquisite beauty, creating unique volumes and contrasts, the Grandtastic gypsophila can be used both as a complement in the creation of flower arrangements and as the star of those arrangements. Grandtastic promises compositions worthy of an art gallery with a long-lasting magical twist.

This flower is a piece of art—and Selecta One created an “Art That Rocks” campaign to prove it. To express this concept, they developed two stories reflected in an artistic composition: Río de Luna and Spring Dreams.

RÍO DE LUNA

This story is an allusion to the bright white color of the flowers, which can illuminate any space, giving it a magical air. To create this story, Selecta One suspended a window frame in an empty room, and the Grandtastic spilled through as if it were part of nature, beautifully invading the space and creating a surreal scene extracted from a dream.

SPRING DREAMS

In the second artistic exploration, Selecta One chose the concept of painting a picture. In this case, however, they replaced the oil paints with Grandtastic flowers. The beautiful white flowers filled the raw canvas with life and light, creating a three-dimensional composition where nature seemed to open from the center.

We would like to hear your opinion on the selected variety provided by Selecta One. Please send us an email to marketing@equiflor.com and share your feedback!