With the ever-increasing competition for consumer dollars amongst floral retailers, there’s a lot to be said for having items in your store that require little to no design time, have a long shelf life, and can boost your floral sale profits! That’s why it’s so important to carry and sell additional items in your flower shop: Customers will appreciate the one-stop-shopping, and you will reap the benefits in additional sales and profits. Here are six items every florist should sell in 2019:
- Succulent Terrariums
Succulents are incredibly popular, purchased by customers from a wide range of demographics. You see them everywhere, particularly in high-end home decor stores. Great gifts for both men and women, succulents are an ideal addition to any florist shop. Offer various individual succulents for sale, and have succulent terrariums displayed around your showroom, on counters and also hanging. If possible, bring your succulents outside, to lure traffic into your flower shop.
Whether colored or neutral, ceramic or metallic, hanging or stationary, planters are all the rage these days. Ceramic animal planters, such as llamas, foxes, hedgehogs and turtles, are a fun addition to any shop. Hanging planters are always a hit, and wall scape planters are a new trend that allows customers to make “plant art”. Zinc wall hanging planters are stunning and will certainly attract the impulse buyer. Place beautiful green plants in a variety of planters all around your store.
Chocolates and flowers go hand-in-hand, but they need to be the finest quality for the best profits; finding the right supplier of chocolates will make all the difference in how well they sell. Offer high-end, quality chocolates in beautifully-displayed boxes, and also have individually-wrapped chocolates for purchase right at the checkout area for those impulse buyers. Don’t forget to sell bundles of flowers and chocolates for a romantic gift.
Approximately 80 percent of both women and men purchase fragrance, so it’s an ideal item to sell at your flower shop. The trick is to find a fragrance that integrates with your shop’s ambience, and then tastefully display it in one section of your shop. Locate a fragrance supplier who can offer you quality items that can’t be found in competitors’ stores, as this will increase sales and create repeat customers!
- Home Decor
In addition to terrariums and planters as mentioned above, there are many other home décor items you can offer. Statistics show that consumers spend approximately $65 million a year on home decor, so why not bring some of that business into your shop? You can sell ceramics, throw pillows, luxury candles or other pieces of art. As with the fragrance, don’t overdo it and make sure the items are tastefully displayed in one section of your shop, and that they align with your general look and feel.
- Greeting Cards
In addition to small floral cards, why not offer a selection of greeting cards that customers can add to their arrangements? The key is to sell unique cards, with various trendy or artsy designs, that customers can only find in your flower shop. Set up a small display of greeting cards close to your checkout area, ideally next to your free flower message cards. Make sure you have a variety of cards for holidays and special occasions.