Well, here we are, in Spring! It’s a season of rebirth — and a season of cleaning organizing what’s left, and making room for the new! We think it’s just as important your marketing content to give yourself a fresh start for the new season. Here are ways to do just that:
- Organize Your Content Calendar
Plan out your marketing content for the entire season by laying out your goals, promotions, and any launches or business updates. Your calendar would include planned campaigns for Easter and Mother’s and any promotions around weddings and graduations. Once you’ve organized your calendar for April, May, and June, you can create your social media posts and schedule them in advance, which save you a lot of time and headaches trying to figure out what to post each day!
- Clean Out and Update Your Content
A new season may mean that some of your content is outdated. Review your website, social media profiles, blog, and any other promotional materials to ensure they all have current information. Update your marketing materials with new dates, links, and contact info as needed. You’ll also want to clean and update your contact list by deleting outdated emails or phone numbers.
- Ask for Reviews
With your promotions planned and your content updated, it’s a good time to ask for more reviews and testimonials. Over 90% of people regularly read online reviews, so having current testimonials is a great way to drive people to your website and into your shop. Ask your followers for reviews on social media and send an email to customers requesting feedback. It’s sure to give a Spring boost to your business!
- Make Way for Something New!
Spring is a great time to try out a new marketing tool or program or post something you’ve never attempted before. Try posting videos on social media if you haven’t done that yet, and give Facebook Live or IGTV a try. You can also refresh your business logo, colors, and fonts to present a new and exciting look. And set up an Instagram Shop if you don’t already have one — it’s a proven way to increase your sales!
Try out these “Spring Cleaning” and organizing tips — and prepare for a big, blooming season of sales!