5 easy tips to make your spring floral sales bloom
“All the flowers of tomorrow are the seeds of today.” This quote, from an Indian proverb, is especially appropriate as we head into Spring: Prepare now, and you’ll reap a harvest of rewards in the coming months.
As early blooms peek through the Winter thaw, florists are also rising a little earlier to welcome this season of renewal. As they say, “the early bird catches the worm”—or in this case, the customer!
If you’re a late riser, however, don’t fret: Rio Roses has you covered with five simple tips you can use to get your flower shop ready for Spring.
- Have a “Welcome Spring” Sale
It’s time for a little “Spring Cleaning” in your store, particularly if you have some Winter stock that hasn’t moved. Place a large calendar in your window, with the first day of Spring highlighted. Feature arrangements of Winter carnations and ranunculus along with Spring peonies and roses, showing the best of both seasons. And don’t forget to promote your sale, and pictures of your special arrangements, on all your social media feeds.
- Freshen up Your Website
As Spring is a season of renewal, what better time to “renew” your website? Maybe your website needs a bit of “tidying” and a few lighter Spring colors, or perhaps it needs an overhaul. Whatever your situation, now is a great time to make your website as fresh and inviting as your flower shop window.
- Spread Some Spring Joy in Your Emails
Spring is a perfect time to reconnect with customers who may have been hibernating during the Winter. Send out a series of emails to let them know about your Spring sale, new flowers you have in stock and current trends for weddings and other Spring events. You may want to ask your customers what types of flowers they’d like to see in your shop this season—it’s a great way to build engagement.
- Prepare for Easter With Floral Gifts and Add-ons
Spring is coming, so Easter’s not far behind! Design your Easter arrangements ahead of time with seasonal blooms like hyacinths, tulips, daffodils, and of course, Easter Lilies. Order your floral add-ons now, like chocolate bunnies, eggs, and gift cards, so that you can promote them well ahead of the Easter holiday. Contact local churches as well, to see what they have planned for their Easter celebrations, and be sure to let them know what you can offer.
- Work with Other Businesses in Your Community
Bakeries, gift shops, wedding planners, and other businesses in your area are also preparing for Spring, so why not connect up? Partner with a local bakery, for example. You can purchase confectionary add-ons from them, and they can let you know about upcoming Spring weddings they’re catering. That’s a win-win! You’ll also want to participate in your community’s celebrations, to make yourself known as the go-to florist in town.
A little smart preparation now will result in blossoming Spring sales!