After a year that we’ve all had, who couldn’t use a bit of Luck o’ the Irish? Well, we don’t have a pot of gold for you, but we do have some great tips to make the most of your St. Paddy’s Day promotions and sales. And rest assured, while there may not be any big parties this year, there will still be plenty of people who want to celebrate at home. And what better way for them to do that than by decorating with flowers? Here are a few ways to prepare to get greener ($$) this St. Patrick’s Day:
- Prep Your Website Now
Red may be the primary color on your website right now, but once Valentine’s Day is over, you’ll want to turn it green. Prepare your St. Patricks’ Day offers now, so you’re ready to switch over fast. Examples are a percentage off or BOGO for certain green items or a discount to anyone who can prove their Irish heritage. Get creative!
- The Pot of Gold Lottery
Offer a sweepstakes where your followers can enter to win a custom-designed floral arrangement. Let them know you’ll be drawing the winner on March 17th, and tell them to keep coming back to your social media pages to find out more. When they do, offer them tips on using flowers to brighten up their homes on St. Paddy’s Day and beyond. The trick is to keep them engaged, so they see what you have to offer and want to purchase — sweepstakes or not!
- Create St. Paddy’s Gift Baskets
Floral gift baskets are a perfect way to bundle up and sell more; they’re a convenient, easy gift option for a friend or family member. Pair green and white flowers with St. Patrick’s-themed merchandise or items packaged in green colors. Make the baskets eye-catching and easy to “grab-and-go” for the last-minute shopper.
- Turn Your Shop Green
If you’re expecting foot traffic this year, make your flower shop windows stop them in their tracks. You can do this with creative signage and lots of green decorations. Display your St. Paddy’s Day arrangements in the window — especially the gift baskets — to grab people’s attention and show them what a perfect gift flowers would be.
- Hold a St. Patrick’s DIY Workshop
Grab attention and sales by holding a DIY Workshop in your store. Promote this well in advance since spaces will be limited due to social distancing. Share your workshop across social media and with a targeted email campaign. We’ll show you exactly how to prepare and hold the workshop in our next article.
- Stay Classy
Maybe you don’t want to engage in the silly St. Patrick’s Day humor, and that’s just fine. There are plenty of ways you can advertise without using even one leprechaun! Start with an email campaign that promotes your way of “going green” on St. Paddy’s Day, showing beautiful green and white arrangements. You can even make it more elegant by using mint green as an alternative to the traditional Kelly green.
Prepare now, and you won’t need any Irish luck — you’ll rake in the green on St. Patrick’s Day!
