Schreurs Roses is a relatively young rose breeding company, yet in a little over two decades they have become one of the world’s leading rose breeders. Headquartered in the Netherlands with branches in Kenya, Ecuador, and Colombia, Schreurs specializes in developing new breeding and propagation methods that result in unique varieties, which many consider some of the most beautiful in the world.
Schreurs has achieved significant growth in recent years with varieties such as Cool Water, Pink Floyd, Wasabi, Tibet, and others. Their success is based on the relationships they have cultivated with their customers, combined with their painstaking selection processes and strict management with regard to pests and pathogens.
Only one out of thousands of seedlings tested by Schreurs’ knowledgeable, skillful breeders emerges as a successful variety. Their experienced plant selectors study numerous unique varieties, choosing only those that are far above the rest in terms of beauty, abundance of flowers, disease-resistance and growth performance.
Another aspect of their breeding that makes Schreurs stand out is that they focus on the future, anticipating emerging developments even if there is no immediate demand. One example is their experimentation with semi-cold growing techniques, which produce better and more resilient varieties that thrive in a low-cost environment. This has resulted in high-quality roses with a low price per square meter, and roses that thrive in regions such as East Africa and Latin America.
Criteria Used to Determine the Best Varieties
The introduction of a new variety takes years of development; those varieties that make it through the initial selection are cultivated and extensively tested. Tests are conducted in the Netherlands, Latin America and East Africa in order to assess the performance of the same variety in different climate conditions. Only those varieties with excellent scores for every characteristic are good enough to become part of Schreurs’ collection.
Schreurs bases their selection on agricultural criteria, physical characteristics of the roses and the management of their brands. They are very concerned about the aesthetic aspect of their roses, of course, but are equally concerned about the profitability of their customers.