You’ve worked hard promoting your business via social media—now the trick is turning those followers into customers. Every like, follow and mention has potential revenue attached to it. Check these few steps off your list to ensure you are making the most of your Instagram presence:
- SPRUCE UP YOUR BIO.
The problem of oversaturation makes it difficult to stand out, with millions of accounts and posters vying for attention from the same audience. Your Instagram profile page is the first thing a potential follower will see, and it often takes just seconds before they decide to hit “follow” or move on. Use your bio to highlight what makes your brand stand out from the competitors. This is especially important for gaining new customers
To do: Get together with your team and brainstorm a catchy 10-word bio that accurately depicts what your brand is about—keep it concise.
- ASK YOUR FOLLOWERS FOR HELP.
Requesting referrals via your Instagram posts is a great way to engage your followers, while encouraging them to take an active role in promoting your business. Keeping your customers satisfied is key here because happy customers are more likely to willingly recommend your services. It can be as simple as saying, “tag a friend who would love this arrangement!”
To do: Ask followers to post photos of themselves with your flowers and tag your company, then “regram” the best one (that is, share it to your own page).
- OFFER DISCOUNTS OR PROMO CODES.
Posting promo codes on your account will attract customers as they scroll through their feed. Now, Instagram has a special feature that allows followers to click your image and link right to your purchase page. Phrases like “Instagram only special” or “discount for followers” also catch the eye.
To do: Design a catchy graphic with a promo code for an upcoming holiday or event and post it a week before the date.
