Top Floral Marketing and Design Trends for Millennials
As with all generations, millennials have definite opinions about what’s valuable in their lives. What’s different about millennials is how much they share those values across social media. To help you reach your potential millennial audience, we’ve gathered some of the most important trends when it comes to floral marketing and floral design.
- Create a Platform
Millennials will spend money on things they feel contribute to who they are and what they offer to the world. They’re more likely to purchase flowers if they are in alignment with their values and what they want to show on their social media feeds. Additionally, millennials love to buy local if they feel it will help the community. By creating a platform online, you can tie into this, and they’ll start to share your campaigns, initiatives, and promotions.
- Focus on Social Media
When promoting your flowers, make sure you’re all over Instagram and Pinterest, as these are two vital social media platforms for millennials. Use hashtags, create fun promotional offers, and share causes and values that are important to you. Make sure to offer discounts that will entice millennials to shop at your store instead of popping into the local grocer for a last-minute floral purchase.
- Update Your Offerings
Traditional flower arrangements are not enough for millennials: They prefer free-flowing, natural looks, succulents, and also bold colors. Modify what you offer in-store and online so that you’re appealing to the design styles of millennials. Display these trending designs regularly across your social media feeds, and you’ll increase your sales.
- Back to Nature
Succulents are a huge market right now, and it continues to grow. Additionally, the trend towards more greenery in arrangements, such as eucalyptus, dusty miller, and ferns, is a consistent top seller.
- New Neutrals
Many millennials love earthy, monochromatic, neutral palettes in floral arrangements. Add local and in-season flowers to your arrangements to appeal to the millennial who wants to support local and help the earth at the same time.
- Bright and Bold
Millennials are all about embracing trends, so Pantone’s 2020 Color of the Year, Classic Blue, is everywhere these days. Show off your bright blues, as well as other bold colors, by pairing them with whites or greenery.
- Feminine Touches
While millennials still want a feminine look to their flowers, many don’t want them to be too feminine. By pairing a bolder flower with a few feminine touches, such as a bright blue delphinium with a pale pink rose, you’ll appeal to the millennial aesthetic. You can also add neutrals to any arrangement for a more subdued, natural feel.
Remember, millennials are your biggest potential customers; they will keep your floral business going for years to come. Work with these trends when marketing to millennials, and you’ll guarantee success well into the future.