While St. Patrick’s Day might not immediately seem like a flower holiday, there are specific ways to take advantage of the March celebration to fill your own pot of gold for your flower business. In fact, the very symbol of St. Patrick’s Day, the shamrock, is a green plant. In addition to offering special arrangements inspired by the holiday, wholesale and retail flower stores should consider partnering with local bars and restaurants that would require green decorations, particularly Irish pubs or businesses hosting St. Patrick’s Day events. It’s the perfect time of year to promote the 2017 Pantone Color of the Year, “Greenery.” Beyond pushing specific flower varieties, there are various ways to help boost sales during an otherwise slow month.
Running a promotion will help bring attention to your company in a saturated market, both by attracting new clientele and deepening relationships with existing customers. From a design aspect, promotions and campaigns should be eye- catching, especially if being published on social media or your company’s website. Typical promotions might include discounts per volume purchased or limited time offers that encourage new and existing customers to purchase flowers immediately. Make sure to engage with your customers daily, especially on social media platforms such as Instagram and Facebook. No one likes a dead social media handle. Engagement can be as simple as asking your customers questions in each post, or posting the occasional flower giveaway. Other successful post ideas include educating clients on the origin of the flowers so they can associate each specific flower with a story.
On a more mobile front, distribution of flyers throughout your city is always a foolproof way to encourage company visibility. Flyers should highlight the benefits that florists and direct clients will receive in buying from you. What’s more, keeping business cards handy with information about where to buy your flowers is always a good idea.