VALENTINE’S P.R.E.P. (PLAN, REVIEW, EXCECUTE, PROFIT)
DON’T LET CUPID GET THE BEST OF YOU
Tackle the Valentine’s Day rush with these helpful tips to keep your floral business primed and ready for the biggest flower holiday of the year!
ORDER THOSE ROSES IN ADVANCE
Contact your wholesaler by mid-January to secure orders for red, white, and pink roses. At the very least, you should plan to order as much as you sold last year—and keep in mind those last-minute, day-of purchases. Spread the love early on. Begin your e-marketing as soon as possible, and no later than the 1st of February. Social media is a great way to interact with clients while reminding them of the upcoming holiday, and e-newsletters or emails can be used to share information about special packages or pre-order incentives.
STOCK UP ON THE BELLS AND WHISTLES
In addition to stocking staples like floral tape, wire, foam, and buckets for additional product, make sure to keep Valentine’s Day-specific trimmings and wrappings, such as colorful cellophane, pink and red bows, and vases in different colors and shapes.
Keep your employees happy. Make sure to plan for additional labor, from the preparation of the flowers to a high increase in deliveries (about 85% of Valentine’s Day orders are deliveries). Avoid overworking your faithful employees and slowing down business by hiring extra help when you’ll need it.
REFER TO HOLIDAYS PAST
Not sure how many freesias to order? Wondering how many extra hands to hire? Refer to last year’s reports to figure out the best plan of action for your business. Take into account what may have changed from last year—did your business grow or open a second location; are there new flower trends to adopt?
SPRUCE UP YOUR SHOP
Now’s the time to get creative and make your shop look like Cupid has visited! Customers enjoy seasonal and holiday décor, so add some special touches to create a lovely, welcoming environment. Appealing window displays with ornate arrangements and red, white, and pink décor should do the trick.
OFFER SWEET ADD-ONS
In addition to a gorgeous bouquet, customers often gift their loved one’s chocolate or plush toys. Introduce specialty items for these occasions, including Valentine’s Day candies, heart-shaped chocolate boxes, balloons, and candles. Placing these items near the register is a great way to remind shoppers of these extra touches.
With these tips in mind, you’ll be well on your way to helping your loyal clients create special memories with their sweethearts!