Family-owned and operated since 1953, Welch Wholesale offers unparalleled service, astonishing variety, and striking quality. And with three generations of the Welch family and 68 years of serving Indiana’s finest florists, Welch Wholesale has the reputation to back up that claim.

In 1953, Jim and Irene Welch started Midwest Greens Company. Today, the company is known to the floral community as Welch Wholesale Florist, Inc. Over nearly seven decades, throughout many changes, this focus has remained: the love of fresh-cut flowers and the theme of excellent service.

The James C. Welch family has retained ownership since its inception, and Welch Wholesale Florist is thought to be the oldest family-owned wholesaler in Indiana. Today, Jim’s two daughters, Nora (Welch) Steinmetz and Annie (Welch) Horvath, share duties as both owners and managers. They continue the vision of a well-run company with attention to detail in both quality of product and service to the retail florist. Annie primarily ensures the best possible product is available to their impressive list of clients, while Nora sells and oversees the administrative responsibilities.

Plus, the veteran sales staff at Welch Wholesale doesn’t shy away from hard work to fill orders or special requests but rather enjoys the challenge of the most challenging wedding orders or large convention or party needs.

But most importantly, Welch Wholesale is a fun place to do business. Jim Welch was always known to have his door open to customers and friends. The attitude certainly exists today, as many clients can attest. Welch Wholesale goes the extra mile on each and every order.