With e-commerce showing no signs of slowing down, it’s vital to know the key trends for online shopping and how to use them in your floral business to increase your sales.
Here are the current global e-commerce trends:
“Save to Cart” Made Seamless
Nowadays, customers are shopping more and more on their smartphones but often wait until later to make the final purchase. They will want to save things to their shopping cart and then come back to them later, maybe even on another device. Making sure your cart has the ability for a customer to do this is vital for success online.
Make it Animated
When it comes to e-commerce, animation is all about making your site feel more alive and engaging. It can be as simple as having a customer hover over a floral image and having other images come up showing that arrangement in different settings.
With the advent of Amazon Echo and Google Home, voice search is becoming the way many people look for items on the internet. By optimizing your site for voice search, you make it easier for your customers to find what they’re looking for.
High Quality Photos and Video
Florists can really have an advantage when it comes to photos and videos on their e-commerce site. With unique, high-quality images, you stand out from the crowd of stock photographs on other sites. Make sure to also look into 360-degree images and animated GIFs as well.
This trend is only growing and having a great Facebook and Instagram presence will enable you to build loyalty online. Be careful not to focus too much on the “selling” on social media at first.
As that loyalty grows, interest to buy will follow, and from there it’s easy to create a link from your post to your website.
Fast Delivery is Key
E-commerce customers are no longer waiting for delivery—now it’s about next-day and even same-day delivery for many items. It’s vital that your floral business is prepared to deliver fast for any online orders, as this is a keyway to build loyalty.
These have been around for a while, but many online retailers don’t use them. However, offering a discount before a customer leaves your page can be a great way to get a them to either continue shopping or to come back at a later date. Make sure the offer is timed right, so it only pops up when the customer is moving the mouse up to the top of your page.
Now that you know these trends, take advantage of them. You’ll start seeing an increase in your e-commerce business in no time!